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The challenges of rolling out a mobile offering in the retail sector
Fiona Moss blogs on our research for The Logic Group and looks at some of the challenges facing retailers wishing to engage with their customers using mobile technology.
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The Heat Makes Waves for Radio Listening
Radio expert Andy Haylett from Ipsos MediaCT presents the highlights from the latest RAJAR release.
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Understanding customers: now and next
Welfare reform and new digital technology mean that housing associations must modernise the way they understand customers says Ben Marshall in his blog for 24dash.com.
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Ipsos Top Cities
Simon Atkinson and designer Tom Warren illustrate how the largest ever global research study on the best city to do business in, live in and visit was put together.
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Growing Up Digital
In a world where Technology has an increasing influence on most people's life MediaCT investigates what effects this influence has on children.
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Redefining Gender - the Changing Role of Women at work, home and as consumers
This piece of work provides an overview of the changes in women's role in the workplace and within the home, highlighting existing challenges and what is being done to close the gender gap. The report also includes a section on marketing and digital, looking at what brands need to do to successfully target today's woman.
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STV Commissions Ipsos to Provide Opinion Polls on Independence Referendum
STV is partnering with independent research company Ipsos Scotland to provide STV News with a series of six opinion polls charting the views of Scottish voters in the run up to, and beyond, the independence referendum in September 2014.
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Readership Measurement in the Digital Age
An Ipsos MediaCT White Paper looking at the global history of measuring Newspaper Readership. Authours: Andrew Green and Kirsten Riolo.
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The Forgotten Digital Generation
MediaCT investigates the group of the population that is digitally disengaged, how they cope with today's digital world and what brand can do to help them connect.
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New world success looks much like old world success
John Hallward discusses how he feels brand success is still about stirring emotions in people.
In this new world where change is the only constant, we have the perfect storm with changes in:
Brand Management
Advertising
Much of the change in this new world is beyond our control. But, brand success does still lie in the hands of brand owners. Brand success is still about stirring emotions in people, and not about the executional means to reach them.