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Real Trends Flyer
Real Trends is an innovative new service to understand how British society is changing and advise our clients on what this means for them.
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British Business People as affluent as ever despite credit crunch
More British business people are earning six figure salaries despite the credit crunch and fears of a recession. The Ipsos British Business Survey (BBS) found that 14% of the business people surveyed now earn more than 163100,000, an increase from 9% in 2005.
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Thoughtpiece - Response Rates
Strategies to maximise response rates to market research surveys taking into account the survey universe and method of data collection.
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Climate Change -- The Expected Role for Business
Public concern about climate change has doubled in the past year. Barely a day goes by without a media headline about the possible impacts.
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Pensions: Personal Account Reforms, 2007
Initial findings from Ipsos work for the Department for Work and Pensions (DWP): the research aimed to find out the public's reactions to a proposed new national pensions scheme.
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International Older People's Day: New Ipsos Report
To celebrate International Older People's Day Ipsos has released a new analysis of our data on older people. Ipsos's data points to a diverse group whose contribution to society and potential productivity is often overlooked by Government and society.
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Global @dvisor Survey Reveals Sharply Contrasting Attitudes
The world's most engaged consumer-citizens embrace global trade and investment, but want their governments to increase regulation on companies