Real Trends Flyer

Real Trends is an innovative new service to understand how British society is changing and advise our clients on what this means for them. This is a consultancy service underpinned by robust survey-based research. Run in partnership with Bob Tyrrell, the leading expert in social trends consultancy, The Real Trends Service can help in strategic planning by:

* Providing future direction by making sense of how society is changing

* Understanding emerging needs which have the potential to drive change in consumer behaviour

* Stimulating innovation and new thinking by looking at consumers in a different way

* Helping to spot emerging business opportunities and counter threats

* Understand how the trends will impact right across your organisation's value chain