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Ethnography
Ethnography is a qualitative research technique, characterised by spending extended periods of time with people. We immerse ourselves in their world so we can observe and understand what they say, what they do and how they do it.
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Communities
Communities enable collaborative environments for brands to interact with people in real-time. They help you build insights, drive innovation and gain influence by accessing on-tap audiences eager to provide input that will have an impact.
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Six mega trends in TV
From real-time optimisation, to storylines that progress across different screens, Ipsos Connect's Beckie Goodfield in Mediatel examines the game-changing developments for TV and its advertising.
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Branded Content: Optimising for Brand Impact from Development to Measurement
When it comes to Branded Content we have a key set of principles we follow across the creation, testing, and assessment phases.
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Energy - the quest for a licence to operate
International research from Ipsos Global @dvisor and expert commentary from our Reputation Council members underline the growing challenge facing the worldwide energy industry, says Robert Knight.
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The Ipsos Almanac 2015
Ipsos's Almanac is a review of 2015 in business, politics and society in general.
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The Future is Hybrid
Andrew Green blogs on the future of audience measurement and research in a multi-screen streaming TV landscape.
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Scotland's constitutional future seen as the key long-term issue facing the country
On the eve of Ipsos's key event to mark 20 years of a permanent office in Scotland, new polling for STV News suggests that voters think the ongoing debate about Scotland's constitutional future will still be the key issue facing the country in 10 years from now.
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The Reputation Council Report - November 2015
The report of the tenth sitting of the Reputation Council explores issues such as: building sustainable reputation; the difference between brand and reputation; reputation differentiation; and the future relationship between corporations and NGOs.
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Nothing looks like halting the SNP bandwagon
Mark Diffley, Director, Ipsos Scotland, writes in Holyrood magazine on the state of play approaching the 2016 election.