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Branded Content: Optimising for Brand Impact from Development to Measurement
When it comes to Branded Content we have a key set of principles we follow across the creation, testing, and assessment phases.
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Energy - the quest for a licence to operate
International research from Ipsos Global @dvisor and expert commentary from our Reputation Council members underline the growing challenge facing the worldwide energy industry, says Robert Knight.
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The Ipsos Almanac 2015
Ipsos's Almanac is a review of 2015 in business, politics and society in general.
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The Future is Hybrid
Andrew Green blogs on the future of audience measurement and research in a multi-screen streaming TV landscape.
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Scotland's constitutional future seen as the key long-term issue facing the country
On the eve of Ipsos's key event to mark 20 years of a permanent office in Scotland, new polling for STV News suggests that voters think the ongoing debate about Scotland's constitutional future will still be the key issue facing the country in 10 years from now.
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The Reputation Council Report - November 2015
The report of the tenth sitting of the Reputation Council explores issues such as: building sustainable reputation; the difference between brand and reputation; reputation differentiation; and the future relationship between corporations and NGOs.
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Nothing looks like halting the SNP bandwagon
Mark Diffley, Director, Ipsos Scotland, writes in Holyrood magazine on the state of play approaching the 2016 election.
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Ipsos appoints new Managing Director of Marketing
Ipsos today announces the appointment of Jim Needell as Managing Director, Marketing. In this role he will lead the 200 strong Marketing team at Ipsos, which helps marketers understand their markets, innovate and build their brand portfolio and maximise sales to get the best return on their investments.
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Attitudes towards Green Belt land
Research for the CPRE, coinciding with the 60th anniversary of the introduction of the Green Belt policy, exploring the public's views on the Green Belt land and its development.
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Most Britons believe airport capacity should be increased
The majority of Britons believe that the country's airport capacity should be increased, according to the July 2015 Ipsos Political Monitor.