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MediaCT Light Bites: Read All About It!
The Q2 2010 National Readership Survey results were released on 27 August and provide newspaper and magazine publishers with the official readership estimates for their publications.
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Public demand for a children's radio network
Britain's publicly funded radio should provide a network for children, a new Ipsos poll has revealed.
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MediaCT Light Bites: The Slow Rise of Digital Radio
The latest set of RAJAR results published on 5th August 2010 (Q2 2010) shows that the current UK digital share of radio listening is 25%, meaning we are now half way towards the Government's target of 50% set for the switchover from analogue to digital broadcasting.
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MediaCT Light Bites: Radio listening reaches record high
The new RAJAR figures released on Thursday 5th August (Q2 2010) make for interesting reading. There are more people than ever listening to the radio - a massive 46.8 million of us listen to the radio during an average week, that's 91% of the UK population aged 15 and over.
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Bite Sized Thought Piece: Weighting Online Surveys
What is wrong with online samples? Ipsos MediaCT investigate.
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Ipsos MediaCT: An iPad Revolution?
As a tidal wave of excitement and scepticism continues to build in anticipation of the iPad finally reaching UK shores, Ipsos MediaCT has investigated potential take-up among GB consumers, as well as how such technology can affect, benefit and potentially threaten traditional media consumption.
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Daily Mail Poll on Swearing on Television
79% of Britons now think that there is more swearing on television than there was 10 years ago, while only 3% believe there is less and 13% think that the level is about the same, according to an Ipsos poll for the Daily Mail.
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Top 10 Advertising Lessons Learned
An Ipsos ASI evaluation, which tracked thousands of advertising campaigns worldwide, now shows even researchers believe that creative is king.
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Engaging Audiences
Ipsos MediaCT has worked towards developing their own approach to understanding how consumers engage with media brands.
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The Touchdowns and Fumbles of the 2010 Super Bowl Ads
Big sporting events represent an incredible opportunity for advertisers to promote and build their brands. With this February's Super Bowl now on the books, which ads were winners, which ads failed to score and what are the lessons for advertisers?