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The world of media research in 2012
The latest innovation in Media research enables us to obtain a clear picture of the true behaviour of today's listeners, consumers, readers and others.
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Smartphone advertising: form, functionality and brand
Louise Brice of Ipsos ASI in Campaign magazine blogs on Smartphone ads - who are the winners?
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UK business leaders pessimistic on economy
The majority of top British business leaders are pessimistic about the future of the country's economy, according to Ipsos's Captains of Industry survey.
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Ipsos's work for 'Your Square Mile'
Last year, Ipsos helped Your Square Mile, a not-for-profit organisation, to help communities across the UK to empower their residents to make positive changes to their local area
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Envisioning the library of the future
Envisioning the library of the future is a major research project undertaken by the Arts Council in 2012/13 that will help to understand the future for libraries, and how they can be developed.
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Do loyalty schemes invade privacy?
With new technologies meaning that loyalty schemes can be embedded further and further into our lives, how far is too far? Fiona Moss comments in iMedia.
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Media Research: Reasons to be cheerful
In a year sandwiched between the General Election and the Olympics, what has 2011 meant for the media research industry? If the research showcased at this year's Media Research Group (MRG) Conference is anything to go by, then it has been a year of experimentation and change.
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The High Street is dead, long live the High Street
Well over two thirds of all shoppers think the best deals can be found online, writes Lucy Fligelstone, research executive at Ipsos Marketing in Brand Republic.
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Customer Loyalty in 2011
When it comes to customer loyalty schemes, marketers are starting from a position of strength, writes Simon Atkinson in Brand Republic.
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The economic challenges facing UK business
This report presents the findings of a CBI survey conducted by Ipsos among FTSE 350 companies and others of equivalent size.