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Consumer First Research Panel for Ofgem
Ofgem recently commissioned Ipsos conduct their Consumer First Research Panel. Each wave of the panel will consist of 6 workshops with c.18 panellists at each event, recruited to reflect a cross-section of GB energy customers. The panel will be reconvened again in early March.
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The changing face of media consumption
UK consumers are increasingly moving away from purchasing physical products and instead turning to the internet, write Gavin Sugden and Tom Cross in Brand Republic.
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Ipsos MediaCT Moves Mobile into the Mainstream
Ipsos MediaCT is bringing mobile into mainstream market research with the launch of Mobi-Vision, a research tool to enable clients to capture insights in real time via smartphones.
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John Carroll appointed to Chair Media Research Group
John Carroll, Senior Director at Ipsos MediaCT has been appointed as Chairman of the Media Research Group.
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Crossing the Digital Radio Divide
John Carroll, Senior Director at Ipsos MediaCT, provides a status report on radio's progress towards a digital Britain.
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MediaCT Light Bites: Crossing the Digital Radio Divide
John Carroll, Senior Director at Ipsos MediaCT, shares the results of some new research on digital radio.
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Thoughtpiece - Is Research Keeping up with Technology?
How research is adapting to the multi-platform era of media fragmentation.
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British Business People as affluent as ever despite credit crunch
More British business people are earning six figure salaries despite the credit crunch and fears of a recession. The Ipsos British Business Survey (BBS) found that 14% of the business people surveyed now earn more than 163100,000, an increase from 9% in 2005.
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Parties For The Public Good
Research conducted by Ipsos for the Young Foundation shows that the British public believe political parties have an important role to play in democracy. Half the public (49%) say that political parties in Britain enable the people to have a voice; and a similar number also disagree that Britain would be better off if political parties did not exist and all politicians were independent. At the same time, fewer than a quarter believe that parties are open and transparent, and the most popular approaches to making parties more appealing would be for them to involve people more in local decision making and for them to listen more to the public.