Full MediaCT Glossary

This is the fourth edition of the Ipsos Glossary. This version has been updated to include new terms associated with the latest developments in the media industry. It also reflects our expanded remit. From January 2008 we changed our brand name to Ipsos MediaCT. C stands for Content or Convergence and T for Technology or Telecoms. These sectors previously existed as separate silos in Ipsos but in response to the fact that most Media and Telecoms companies are beginning to offer products or services across the media/technology and telecoms sectors, we merged these sectors to help our clients develop a cross-sector understanding of both market forces and customer demand.