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Misfits and the Machine: Why AI alone can’t crack creative effectiveness
In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.
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More than one in two feel their country needs to do more on its infrastructure needs
The 2024 Global Infrastructure Report from Ipsos and the Global Infrastructure Investor Association (GIIA).
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Research by Ipsos for Barclays identifies potential to unlock capacity in the housing market
New investigation into the scale and nature of the ‘right-sizing’ market used by Barclays to recommend five policy changes.
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Ipsos Update - October 2024
Trends, News, Ageing … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Pioneering Data Collection: Barb and PAMCo Join Forces
Barb and PAMCo are launching a joint beta trial of shared data collection in October 2024, managed by their data collection partner, Ipsos. This initiative is part of PAMCo’s ongoing review to develop an enhanced measurement system for 2025.
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People are uncomfortable with AI replacing human judgement for high-stakes decisions
Public Trust in AI: Implications for policy regulation
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Ipsos Update – September 2024
Data, Healthcare, Education … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.