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Ipsos Update – February 2024
Gender, politics, manufacturing… Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Putting the 'Social' Back Into Social Media Advertising
Brands have focused on beating the skip, or scroll. But with marketers projected to allocate 70% of media budgets to digital by 2024, social ads increasingly need to do more to build brands in the longer-term.
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Masculinity and women’s equality: study finds emerging gender divide in young people’s attitudes
Views of men and women often differ more within younger - rather than older - generations according to new research from Ipsos and King's College London.
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Dynamic Effectiveness: Ipsos & Effie UK
The series combines evidence on society, trends, and advertising effectiveness from Ipsos research with Effie’s marketing effectiveness database to help marketers build better campaigns.
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Applying Lessons from CX Text Analytics to Generative AI
Not Doomed to Repeat: learning from the past of Customer Experience text analytics will ensure we obtain the most value from Large Language Models
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Racism and social media
An Ipsos survey looks at attitudes towards racism in society and on social media.
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Active Lives Children and Young People Survey 2022-23
Ipsos conducted the sixth year of this ongoing survey on behalf of Sport England during the 2022-23 academic year. Sport England commissioned Ipsos to design and carry out the survey to inform their own strategy and the strategies of the Department for Culture, Media and Sport (DCMS), the Department for Education (DfE) and the Department of Health and Social Care (DHSC).
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The majority of relatives of women killed by men believe that their relative’s death was preventable
A new survey from Killed Women and Ipsos among the relatives of women who have been killed by men finds that most believe that their relative’s death could have been prevented and that sentences issued do not deliver justice.
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Ipsos Update – December 2023
Risks, nations, AI… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.