Search
-
Ed Miliband and Nicola Sturgeon felt to have most improved perceptions over the campaign
Ipsos's latest Political Monitor probes the public on how their views of the party leaders have changed over the course of the campaign.
-
Housing in poll position
Ben Marshall examines how housing has featured as a key 2015 election campaign issue. The article was written on 21 April for 24housing magazine's general election special edition, published 1 May 2015.
-
The economy, the NHS...what do voters really care about when casting their election ballots?
Anna Quigley from Ipsos writes for the Health Foundation on what voters really care about, and the importance of the NHS in current and past elections.
-
SNP remains in a strong position as general election enters final week
SNP remains in a strong position as the general election enters final week, but Labour could still benefit from tactical voting, according to Ipsos's new poll for STV News.
-
UKIP is the party the public least like to see influence a government, the SNP is second
In this month's Political Monitor, Ipsos asked the public which parties they'd least like to see having influence over the government in the event of a hung parliament.
-
Labour's Long-Term Decline in Scotland
The origins of the Labour party's decline in Scotland and the parallel rise of the SNP go back much further than the Independence Referendum, writes Mark Diffley in the Huffington Post.
-
Ipsos Election Briefing
Ipsos's Election Briefing - held on 10 April 2015 - reveals the views of our elected (and unelected) politicians on how companies should act, industry favourability, lobbying, and the issues facing Britain today.
-
Election 2015: What clues are Scottish voters giving? Part Two
Mark Diffley writes on the BBC website on the findings of part two of our Scottish General Election Priorities poll for BBC Scotland.
-
Blog: Public opinion and the EU
Debate over EU membership won't dominate the election but it could soon heat up again, writes Mark Diffley for The Fabian Society.
-
Are we in or out? Britain's future with the EU
In January 2013, David Cameron promised to hold a referendum on Britain's membership of the EU. Katie Harris looks at what MPs and the public think will happen.