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Ipsos Research Highlights - November 2014
Download the latest monthly market and social research highlights and findings from Ipsos on business, politics, the economy, marketing, communications and society.
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Ipsos and Amgen scoop 2 MRS Awards
Ipsos and biopharma company, Amgen, were double winners at the MRS Awards 2014 – taking both the Grand Prix for Greatest Impact Award and the Award for Healthcare Research.
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Insights Without Asking
In our latest thought piece, Ipsos MediaCT looks at how Passive Measurement tools, such as automatic tracking devices on smartphones, can benefit market researchers and their clients.
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The Ipsos Almanac 2014
The Ipsos Almanac is our review of life, society and business in Britain in 2014.
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What do the World Cup and Scottish Referendum have in common?
Oliver Sweet, head of Ethnography, watched behavioural economics intervention in action during two of the major events of 2014.
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Sainsbury's Christmas ad 'not offensive' says facial coding study
Despite complaints to ASA, facial coding data from Ipsos ASI shows no sign that the Sainsbury's ad is provoking high levels of ‘disgust’.
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Ipsos announces the death of Jean Marc Lech, Ipsos Co-President
It is with deep sadness that we announce the death of Jean-Marc Lech, Ipsos Co-President, this morning in Paris.
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The Motivational Manager
How to motivate people in their jobs and in their lives has been a conundrum in our society for centuries – even Aristotle grappled with this during his lifetime. So how do companies motivate people in their jobs in the 21st century?
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Monty beats the bear in battle of John Lewis ads
Facial coding research from Ipsos ASI shows John Lewis' 2014 Christmas ad is more compelling than the retailer's 2013 effort.
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Making Real Time The Right Time
This paper looks at the importance of both real time and right time marketing - connecting with consumers in the moments that matter, and how research provides the opportunity for better creative and innovation.