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Ipsos Research Highlights - July 2018
Ipsos's Research Highlights for July 2018 includes concern about Britain and Europe hits previously unrecorded levels, the lives and choices of Generation Z and Theresa May’s ratings fall to their lowest point yet.
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Global views on healthcare in 2018
In our new Ipsos Global Advisor survey, Britons are most positive globally about their healthcare system and - with Spain - have the highest confidence that they get the best treatment.
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2 in 3 adults in Britain use social media
Ipsos' Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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The public and the NHS: 70 years together
To mark the 70th anniversary of the NHS, Ipsos brings together historic data and new analysis in our NHS at 70 infographic, slide packs and reports.
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Changing gear: How mystery shopping drives a better automotive CX performance
What should an automotive mystery shopping programme focus on? What do car manufacturers and dealers want from one? Jakub Hankovský explores the different options available to manufacturers, importers and dealerships, and how a well-executed campaign can fuel a better customer experience for customers and employees alike.
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Britons think new NHS funding will preserve current standards, but not lead to improvements
The Ipsos June 2018 Political Monitor shows half of Britons think new NHS funding will preserve current standards, but few think it will lead to improvements.
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New research shows customer experience top reason consumers choose a brand
Ipsos and Medallia join forces to examine consumer expectations of customer experience with brands across industries, age and region
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Rethinking social housing
Public positive about the value of social housing in England; Important gaps in knowledge.
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Keeping the patient at the heart of care
How the NHS needs to keep its eye on the prize at the centre of integrated care, by Kate Duxbury, Ipsos; Don Redding, National Voices; Charlotte Augst, Richmond Group; and Imelda Redmond, Healthwatch
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Impersonal service? Ensuring AI enhances rather than diminishes the customer experience
Artificial intelligence promises to revolutionise customers’ engagement with brands and organisations. But how do we realise the potential of AI to overturn the widespread perception that customer service is getting more automated and impersonal? Matthew Chatterton highlights five steps companies can take to ensure AI plays a positive role in delivering for customers.