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Public wrong on key facts around Brexit and impact of EU membership
The British public are wrong on key facts around Brexit and the UK’s relationship with the EU.
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The public's Brexit predictions
A major new Ipsos survey conducted in partnership with the Policy Institute at King’s College London and UK in a Changing Europe reveals what the public think will happen in the Brexit negotiations, and the impact of leaving the EU on key issues over the following five years.
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8 in 10 GB adults own a smartphone
Ipsos' Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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A public dialogue on genomic medicine: time for a new social contract?
Ipsos, Genomics England and Sciencewise have published a literature review which summarises gaps in our knowledge about public attitudes to genomics, and recommends areas for future research.
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Bringing the public along on the health tech revolution
Kate Duxbury reflects on the initial code of conduct for data driven health and care technology.
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What can the Government do to ensure a successful implementation of the ‘opt-out’ organ donation system?
As Organ Donation Week comes to an end, Joanna Barry and Michelle Mackie discuss findings from Ipsos’s research concerning implementation of the proposed opt-out system. This raises a number of important questions for the Government to consider if Parliament approves this legislation.
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From products to experiences: Why Customer Experience matters in CPG
It's not new to suggest digitisation has changed the makeup of the retail industry and, in extension, how retail experiences are judged. However, the digital economy also presents new opportunities for consumer packaged goods manufacturers to bypass retailers entirely. Can the revolution in the CPG supply chain mean an evolution of customer experience?
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In-app advertising drives strong connection and conversion with users
A new report by Ipsos, commissioned by Google, investigates the potential of mobile apps and websites as an effective advertising channel.
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Ipsos Research Highlights - July 2018
Ipsos's Research Highlights for July 2018 includes concern about Britain and Europe hits previously unrecorded levels, the lives and choices of Generation Z and Theresa May’s ratings fall to their lowest point yet.
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Global views on healthcare in 2018
In our new Ipsos Global Advisor survey, Britons are most positive globally about their healthcare system and - with Spain - have the highest confidence that they get the best treatment.