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Social Media Trends 2014 - The culture of now
This piece of work looks at key trends that will shape social media in 2014, from ephemeral social networks to the Social Newsroom.
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Point of View: Facing the Music of Big Data
In this white paper, Ipsos explores the role of Market Research in Big Data and demonstrates how Big Data is not nearly as new and scary as it appears. The paper includes a range of Big Data case studies demonstrating the innovative work we've been conducting for clients as diverse as Google and HMRC.
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Horsemeat in the food supply: one year on
An Ipsos survey reveals that as many as 31% of British adults have changed the way they choose or buy food in the past 12 months, and almost all adults in the UK (95%) remember the horsemeat incident.
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Behavioural Economics: from behavioural insight to Innovation
The use of behavioural economics in research has been a healthy injection to the market research industry, making sure that the quirks of human behaviour are not only acknowledged, but cherished.
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Britons less likely to say they're materialistic than most other countries
A major Ipsos survey of over 16,000 people across 20 countries shows that the British public are among the least likely to see themselves as materialistic.
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Too Much Too Soon?
Credible Conservatives? Ahead of George Osborne's Autumn statement Simon Atkinson blogs in the Huffington Post on the Tories' economic polling numbers.
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Engaging the public in decisions about regulation policy
Ofgem asked Ipsos to use the Consumer First Panel to examine what consumers want in a future Change of Supplier (CoS) process.
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OMG! SMS hits 21
Daniel Welch of Ipsos Digital reflects on 21 years of SMS and its impact on market research.
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HIV Management in Russia vs. USA
In this White Paper, our Global Antiviral team examine the infrastructure of the healthcare systems in Russia and the USA with respect to the management of HIV patients.
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Redefining Luxury - Trends in the Luxury Industry
This research report looks at the changing definition of luxury, the new luxury consumers, the rise of online shopping among luxury consumers and two key trends shaping the luxury world: personalisation and emotional experiences.