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Food and Beverages Rival Vitamins and Supplements for Consumer Interest in Health & Wellness Products
Consumer interest in food and beverages that offer better digestive health, increased energy, weight loss, and healthy blood sugar levels is greater than or similar to interest in vitamins and supplements that provide the same health and wellness benefits. This is the latest finding from a global study conducted by Ipsos Marketing, Consumer Goods.
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Was the World Cup a Success for Advertisers?
The 2010 FIFA World Cup Games were a huge worldwide event, but did marketers spend wisely? There are lessons to be learned from this event that marketers should pay attention to when creating campaigns for the next one.
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September 2010 Issues Index
Trade unions/strikes have not been considered a major issue for many years by the British public according to the Ipsos Issues Index and this remains true at the start of this month.
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Economic Optimism Divides Public and Private Sector Workers
As the Trade Union Congress gets under way, Chris Phillips examines the widening gulf between private and public sector worker views of the economy.
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MediaCT Light Bites: Crossing the Digital Radio Divide
John Carroll, Senior Director at Ipsos MediaCT, shares the results of some new research on digital radio.
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Report on a Public Dialogue on Geoengineering
The results of a public dialogue, conducted on behalf of the Natural Environment Research Council (NERC), saw participants give cautious support for research into geoengineering.
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Service Charging Survey
Charging for services is an option open to councils in a number of ways - this research aimed to gain an understanding of the current trends in local government in terms of charging, as well as future plans. The survey sought to consider specific services, and examine the motivations for charging for these, as well as the barriers to doing so.
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Papal Visit Poll
With the Pope arriving in Britain on Thursday, one in four British adults support his visit according to Ipsos's exclusive poll for The Tablet.
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Would Labour have won in 2010 if Blair was still leader?
Roger Mortimore, head of political research at Ipsos, looks at what might have been if Tony Blair was still prime minister at the time of the 2010 General Election.
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Risks in the public sector
The public lacks confidence in the ability of local public service organisations to deliver services in today's climate of austerity, but are sympathetic to the challenges, according to recent research conducted by Ipsos for Zurich Municipal.