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Mapping the journey to sustainable pack: What consumers want
Considering various environmental concerns, the accumulation of waste, packaging and plastic is the third-biggest concern across the globe (41%), after the threat posed by climate change (46%) and extreme climate events (43%).
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Public increasingly see politicians as stoking culture wars, study finds
The research findings, by the Policy Institute at King’s College London and Ipsos, reveal six in 10 people now agree politicians invent or exaggerate culture wars as a political tactic.
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Majority support Labour’s plan to end private schools’ VAT exemption
Just under one in five (18%) oppose Labour's policy according to new Ipsos polling.
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Just six in ten realise that dementia is a cause of death, new Ipsos polling for Alzheimer’s Research UK shows
In nationally representative research, carried out over 4 weeks of telephone interviews across the UK, 60% of respondents (without a dementia diagnosis) agree with the statement “dementia is a cause of death”.
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Debating Responsible AI: The UK Expert View
New research from Ipsos delves into the pressing issue of responsible artificial intelligence (AI) with insights from 10 distinguished UK experts.
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Vouchers, Vouchers don’t forget your Vouchers!
More than one in ten British adults had unused vouchers that expired within the last 12 months according to new Ipsos Omnibus research.
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Israel / Gaza conflict: 7 in 10 Britons concerned about plight of civilians on both sides
New polling from Ipsos explores public attitudes to the current conflict in Israel and Gaza amongst British adults.
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Britons more likely to trust Keir Starmer than Rishi Sunak to deliver the change Britain needs
The latest Ipsos Political Monitor reveals that Labour are seen as having the best policies on key issues like healthcare and the cost of living
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New Ipsos research for Black History Month shows appetite for education on Black British History
The majority of Brits know relatively little about the role of Black people in British history, according to an Ipsos survey for Black History Month.
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Politicians the least trusted profession, while doctors the most trustworthy
Running since 2018, the Ipsos Global Trustworthiness Index tracks how trustworthy or untrustworthy people see different professions.