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Nurturing Great Creative - why it matters
In a fiercely competitive market, advertising magic can make the difference between success and failure. Find out how research at the early stages of campaign development can help underpin a creative brief.
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Connecting with People - Trends in Advertising
This piece of work looks at the key trends that will shape the advertising industry in the next few years; from native advertising to the rise of the connected TV and wearable technology.
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Redefining Gender - the Changing Role of Women at work, home and as consumers
This piece of work provides an overview of the changes in women's role in the workplace and within the home, highlighting existing challenges and what is being done to close the gender gap. The report also includes a section on marketing and digital, looking at what brands need to do to successfully target today's woman.
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Forging a New Frontier - Trends in Financial Services
This report focuses on personal finance, looking at the growth of the sector in BRIC markets, changing attitudes towards debt, rise of P2P lending, the impact of the latest tech innovations on banking and how financial services providers can regain consumers' trust in the West.
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Driving to the Future: Trends in the Automotive Industry
This report shows how consumer purchase decision and driving experience is changing and what that means for auto manufacturers.
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Drinking to the Future - Trends in the Spirits Industry
This piece of work looks at:
- The global context: emerging markets are becoming key markets for the spirits industry, as consumption of spirits (especially of imported brands) is growing rapidly.
- Key trends that are shaping the spirits industry around innovation, premiumisation and marketing, including social media.
- Potential challenges: prospect of increased regulation in key markets, potential law involving minimum cost of 45p per unit in England and Wales. -
Connected Health - Trends in the Mobile Health Industry
This presentation looks at key trends that are shaping the mobile health industry; how mobile health can help tackle some of the current challenges faced by the healthcare industry; and implications and opportunities for businesses and public organisations.
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STV Commissions Ipsos to Provide Opinion Polls on Independence Referendum
STV is partnering with independent research company Ipsos Scotland to provide STV News with a series of six opinion polls charting the views of Scottish voters in the run up to, and beyond, the independence referendum in September 2014.
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Profile Matters: The World's Top Cities
The most striking finding from the Ipsos Top Cities research is that there are a handful of “superbrand” cities.
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Housing at highest level of voter concern in 5 years
Ben Marshall blogs for Shelter confirming how concerned people in England are about housing.