Driving to the Future: Trends in the Automotive Industry
This report shows how consumer purchase decision and driving experience is changing and what that means for auto manufacturers.
The auto industry today is confronted with complex consumer needs that call for shorter product development cycles to respond to market expectations. Product innovation and the anticipation of technological developments have become key for car manufacturers to appeal to potential buyers. This report shows how consumer purchase decision and driving experience is changing and what that means for auto manufacturers.
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