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Hooray. The client 'worm' is finally turning
We are now deploying a new generation of multi-sensor tracking devices for our Out-of-Home Audience Measurement contract with Route.
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Radio's Relevance in the Age of Streaming
Can radio survive during a time when increased connection speeds, low cost data bundles and unlimited free access has resulted in the explosion in popularity of streaming services?
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Captains of Industry say business is already suffering the consequences of Brexit
The annual Ipsos Captains of Industry study finds that at the time of interviewing, 58% of Captains felt that since the referendum the decision to leave the EU has had a negative impact on their business.
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Big Data and Machine Learning: where are we heading to?
Leo Cremonezi's thoughts on the potential of the marriage between big data and machine learning.
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Ipsos Research Highlights - January 2017
Ipsos's Research Highlights for January 2017 includes a public split on Brexit, gender equality and most people believe their country's society is broken.
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Ipsos Captains of Industry place infrastructure at the top of their wish list
A new Ipsos Captains of Industry study finds that industry leaders put encouraging investment in infrastructure at the top of their wish list, with 19% of industry leaders citing this as a policy they think should be included in the Government's new industrial strategy.
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Smile, you're on camera
We already know the mood people are in affects their spending, but facial coding technology is pushing emotion-led marketing to a much higher level. Eleanor Thornton-Firkin, Head of Content & Creative Development, Ipsos Connect, writes for Campaign.
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Confessions of the Admen
Do media planners and buyers see the world as others do, and does it affect the decisions they make? In this thought piece Ipsos Connect separates myth from reality by investigating the 'perils of perception.'
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80% of 16-34 year olds use a smartphone in their purchase journey
Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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Device Agnostic: Why You Need to Transform Now
Device agnostic is no longer the future of online research. It's happening now. Marketers must adapt quickly or risk losing touch with their consumers.