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The SNP's social media success
The SNP dominated discussion on social media during the Scottish election campaign
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Why managing your reputation is more vital than ever
Reputation is a company's most important intangible commercial asset. So how do companies go about communicating what they stand for? Keith Glasspoole and Helen Lamb write in Campaign magazine
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Nextradio gives a glimpse of the future
MediaCT Light Bites: Andy Haylett left the Nextradio conference with a real feeling of positivity and excitement at what the future holds for radio.
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How banks can re-build trust through advertising
It is essential that promises made through banks' memorable advertising campaigns are followed up with action, says Jamie Robertson of Ipsos ASI.
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Why newspapers and magazines should survive the digital age
In our latest MediaCT Light Bites blog, John Carroll asks, in an industry where we are led to believe that print is dying and tablets are the saviour, why has print stood the test of time?
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Social Media - The Corporate Challenge
Milorad Ajder comments on how companies are still lost when it comes to social media.
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How much does religion matter?
New research by Ipsos shows around seven in ten people surveyed say they have a religion, and most see it as important in their lives.
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Ipsos MediaCT awarded TouchPoints 4 contract by the IPA
The Institute of Practitioners in Advertising (IPA) have commissioned Ipsos MediaCT to carry out the fourth wave of the successful TouchPoints initiative.
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Ipsos MediaCT and Zokem launch M3
Ipsos MediaCT and mobile measurement company Zokem team up to provide smartphone and tablet usage data to UK clients through M3.