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Ipsos Update - December 2016
Welcome to the December edition of Ipsos Update, our monthly selection of research and thinking from Ipsos’ teams around the world.
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In conversation with... Ben Page
Ben Page is the guest interviewee in the latest podcast from the Centre for Public Impact on the reform of public services.
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Ten Things To Know About Europe In 2016
It’s not just Britain which has had a tumultuous year. Simon Atkinson takes a look at Ipsos’ research across Europe and found 10 things which each tell us something about how 2016 felt to our European neighbours .
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Online shopping driving change in travel behaviour
The RAC Foundation commissioned Ipsos to ask a nationally representative sample of adults about their shopping behaviour.
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Ipsos Research Highlights - November 2016
Ipsos's Research Highlights for November 2016 includes confidence in the government on handling the economy but much less when handling Britain's exit from the EU.
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Digital Advertising
Finding the right metrics in a world with an almost infinite supply of data can be tricky. In this thought piece Ipsos Connect helps you move beyond meaningless metrics - to figure out the true long term effectiveness of your campaign.
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Third annual Ipsos Study for PayPal reveals opportunities and best practices for online merchants who want to grow their international business
In its third year, the Ipsos Cross-border Insights Study for PayPal reveals opportunities and best practices for online merchants who want to grow their international business.
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Applied Thinking: Plunge
How to do VR well, in two steps. At what point is it right to take the bold move and plunge into the unknown, futuristic world of virtual reality? Liz Landy, CEO - Ipsos Connect UK, writes for Campaign
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Ditch the traditional family structure
Marketers need to urgently reassess their views of the family unit, which has become more complex and diverse as marriage declines, divorce rates rise, people become parents later and have fewer children, writes Hanna Chalmers, Senior Qual Director, Ipsos Connect for WARC.
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Ipsos Update - October 2016
Welcome to the October 2016 edition of Ipsos Update, our monthly selection of research and thinking from Ipsos teams around the world.