Third annual Ipsos Study for PayPal reveals opportunities and best practices for online merchants who want to grow their international business
In its third year, the Ipsos Cross-border Insights Study for PayPal reveals opportunities and best practices for online merchants who want to grow their international business.
In its third year, the Ipsos Cross-border Insights Study for PayPal reveals opportunities and best practices for online merchants who want to grow their international business.
Research carried out by Ipsos for PayPal in 32 countries, provides a global view of how consumers shop online, particularly focusing on where, what, and how much they shop from websites in other countries.
It reveals which consumers shop across-borders the most, and which countries they are buying from, as well as the most popular product categories for buying from foreign websites. It also provides insight into what prevents consumers from shopping online in other countries and what measures e-tailers can take to encourage more consumers to shop on their website from abroad.
Technical Note
On behalf of PayPal, Ipsos interviewed a representative quota sample1 of c.800-2000 (28,012 in total) adults (aged 18 or over2) who use an internet enabled device3 in each of 32 countries (UK, Ireland, France, Germany, Italy, Spain, Netherlands, Sweden, Belgium, Portugal, Russia, Hungary, Poland, Czech Republic, Greece, Israel, UAE, Egypt, South Africa, Nigeria, Brazil, Mexico, Argentina, Peru, Chile, USA, Canada, India, China, Japan, Thailand & Singapore).
Interviews were conducted online between 30th August and 5th October 2016.
Data was weighted in all countries to adjust for panel bias based on external trend data on incidence of online shoppers in each country.1In most countries quotas were applied on age crossed with gender and region representative of online population. No region quota was applied in ZA, Singapore, RU & PE. In Egypt, UAE & Nigeria, no quotas were set but the survey was mailed out to a nationally representative of offline sample who were screened for internet usage
2Aged 18-74 in all European countries
3Desktop computer/Laptop/ notebook computer/Tablet /Smartphone/Some other type of mobile phone/Electronic organizer / PDA with wireless voice and data features/Games console with Internet connectivity (e.g. Wii)
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