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Why we connect (part 2)
In this second blog update, Tina Mermiri, from Ipsos MediaCT, looks at who connects to the internet, and why.
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Reputation Council Insight and Ideas May 2011
This report draws together findings from our fourth sitting of the Reputation Council and delves into the growing phenomenon of social media: we discuss the escalation of this communications medium and also the direct changes to communication planning and strategy being made as a result of social media insights.
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Why we connect
With approximately 80% of all adults in the UK accessing the internet in Q1 2011, several questions are raised regarding not only who connects, but why.
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The nation's app-etite for new ways of reading
Are the British hungry for new ways of consuming newspaper and magazine content? Dawn Collis, Director at Ipsos MediaCT, analyses the latest data released by the National Readership Survey (NRS).
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John Carroll appointed to Chair Media Research Group
John Carroll, Senior Director at Ipsos MediaCT has been appointed as Chairman of the Media Research Group.
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The Rise and Fall of Public Concern about Crime
The Economist/Ipsos May Issues index shows a decreasing amount who consider crime/law and order to be among the most important issues facing the country.
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Smartphones on the rise - but for how long?
Last year saw a surge of activity surrounding the smartphone industry. That was in 2010 - has this changed at all in 2011?
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Political Communication in Britain
Political Communication in Britain provides unique insights into the UK General Election of 2010 from those who fought, reported and polled the campaign.
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Ipsos OTX MediaCT nominated for MRC Award
Ipsos OTX MediaCT has been nominated as a finalist for the prestigious Market Research Conference (MRC) award for its Appcast project work with Lumi Mobile.
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Social listening gets the corporate thumbs up - social engagement is a bit trickier
The last year has seen a vast increase in the value placed on social media by some of Europe's biggest brands according to new Ipsos research released today.