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Dynamic Effectiveness: Ipsos & Effie UK
The series combines evidence on society, trends, and advertising effectiveness from Ipsos research with Effie’s marketing effectiveness database to help marketers build better campaigns.
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Keir Starmer opens clear lead over Rishi Sunak as the most capable Prime Minister
Headline Voting Intention January 2024: Labour 49% (+8 pts), Conservatives 27% (+3), Liberal Democrats 7% (-6), Green 7% (-2), Reform UK 4% (-3), Other 5% (-1).
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Majority of Britons continue to be unfavourable towards Rishi Sunak
54% think the UK’s decision to leave the European Union has had a negative impact on the country according to the January 2024 Political Pulse poll from Ipsos.
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Ipsos Issues Index: December 2023: Public concern about immigration reaches a six-year high
1 in 3 people name immigration as an important issue for Britain according to the December 2023 Ipsos Issues Index.
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Seven in ten not confident Conservatives can provide strong and stable leadership
Only one in four (25%) say they are confident according to the latest political polling from Ipsos.
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Ipsos Update – January 2024
AI, inflation, predictions for 2024… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Public concerned price rises in some sectors motivated by profits more than inflationary pressures
The latest Ipsos Political Monitor, taken 1st – 7th December 2023, explores public attitudes to price rises in different sectors.
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Ipsos Predictions for the UK in 2024
As 2023 comes to an end, Ipsos asked the British public to look forward to what 2024 could bring. From a general election, to a general strike, heatwaves to aliens, what has next year got in store for us?
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Perils of perception, prejudice and conspiracy theories
The gap between reality and perception is often massive. This is illustrated by a new survey carried out for the Royaumont Talks, whose theme this year was "Believing". The results were presented on 1 December at Royaumont Abbey by Didier Truchot, founder and chairman of Ipsos. In this survey, Ipsos tested the beliefs of the population in ten major countries on a range of social, political, economic and current affairs issues – and compared them with actual data.
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Majority of Britons feel worse off since the last General Election
Do you feel better or worse off since the 2019 election? Our latest Ipsos Political Pulse survey.