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The Age of the Algorithm
It is hard to find a major audience measurement service that does not employ statistical wizardry of one sort or another.
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Lakshmi Madabhushi joins Ipsos Marketing as Chief Innovation Officer
Ipsos Marketing announce the the appointment of Lakshmi Madabhushi to the newly created role of Chief Innovation Officer.
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Is Data really a currency?
Leo Cremonezi explains how our personal data is the new currency for today's digital advertising ecosystem.
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Conquering Complexity: The Coming Revolution in Oncology Biomarker Testing
When it comes to the fight against cancer, we are on the cusp of a revolution. In this article, Pieter De Richter – Ipsos Healthcare’s Head of Oncology Molecular Diagnostics – explores how cancer treatment will change in the coming decades.
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Ipsos Research Highlights - May 2017
Ipsos's Research Highlights for May 2017 includes a rise in the Labour vote share but most still expect a Conservative majority in the General Election.
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Millennials are "the most derided generation"
New Ipsos report into Millennials reveals the truth about the “most derided generation”.
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Ipsos Research Highlights - April 2017
Ipsos's Research Highlights for April 2017 includes pessimism for the future of the NHS hits record levels, the Conservatives have a significant lead over Labour and signs of rising housing confidence.
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Under pressure? You must live in Asia not Europe
According to the new Ipsos Global Trends Survey, many countries around the world have seen an increase in the number of their citizens who feel under pressure to be successful and make money.
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Most people do not think women belong at home, but when it comes to parenting, traditional beliefs are more dominant
According to the Ipsos Global Trends Survey 2017, most people take a liberal view towards the role of women (although there are signs of a small recovery in traditional attitudes towards the role of women in four European countries).