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Oscar Wilde and media buying
Andrew Green, global head of audience measurement for Ipsos Connect, echoes Oscar Wilde in his latest blog on The Picture of What You Should Pay.
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Response to the British Polling Council general election inquiry
Ben Page, Chief Executive of Ipsos, responds to the British Polling Council inquiry into the 2015 general election polls.
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Finding the Hidden Purse Strings
Lucy Neiland from the Ethnography Centre of Excellence highlights the importance of building better relationships to retain customer loyalty.
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Beyond the bubble - housing and the public
Ben Marshall blogs for Chartered Institute of Housing as they celebrate their centenary year.
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Commercial access to health data
The most in-depth research ever into what the public think about patient records being used by commercial organisations has revealed that the majority are in favour as long as there is a clear public benefit and appropriate safeguards are in place.
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Ipsos Encyclopedia - Big Data
"Big Data" is a very broad term, used often - and for a variety of different purposes.
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NRS data uncovers a rise in Britain's middle class
A recent article in the Guardian analysed Ipsos Connect data for the NRS and found a trend for growth in our middle class since the turn of the millennium.
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The riddle of productivity: How can business leaders improve it when they can't agree on what it means?
Andrew Croll, Research Director at Ipsos Loyalty writes about how business leaders define productivity and what this means for the UK's productivity problem.
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Help to buy - its impact on home buyers
The Help to Buy Equity Loan Scheme has made consumer demand more effective, feeding through to an increase in housing supply.
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Support for junior doctors remains strong
Public support for the second round of the junior doctors' strike is as high as it was for the first strikes in January, new polling from Ipsos has found.