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85% of British adults say they have heard of the Magna Carta
More than eight in ten British adults, 85%, say they have heard of the Magna Carta, putting it ahead of the King James Bible, says Sir Robert Worcester.
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The mobile majority
Simon Atkinson writes in the Huffington Post UK on the latest tech trends uncovered by our Tech Tracker.
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The Ipsos Almanac 2012
Welcome to Ipsos's review of 2012 - a look at what our research has told us about the state of Britain in a memorable year.
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Twelve shades of economic pessimism
Ben Marshall reviews twelve months worth of Ipsos's polling on the state of the economy.
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Making ads work globally
Eleanor Thornton-Firkin from Ipsos ASI writes about how brands can work to make their ads work globally.
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A better understanding of youth crime
Vickie Chamberlain explores the relationship between victimisation and offending and what can be done to support young people
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Is Britannia cool again?
Deborah McCrudden, Managing Director at Ipsos ASI looks at how "being British" is depicted in our advertising for Brand Republic.
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What do consumers think of 4G?
New findings from the Ipsos Tech Tracker show that more than half of UK adults are aware of 4G technology, write Gavin Sugden and Aakanksha Haran in Brand Republic.
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Whatever happened to `Corporate Social Responsibility'?
Robert Cumming asks whether Corporate Social Responsibility was just a fad or has been absorbed into everyday culture?
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The value of accurate forecasting
An interesting approach to how improving company attitudes towards volume forecasting can make a contribution to the bottom line.