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A complete dissolution of confidence: how it's not just Britain's banks that are no longer considered trustworthy
Now it is not just bankers that the public mistrust: Chris O'Brien of Ipsos Loyalty on how the influential are viewed with suspicion by the public.
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Consumer attitudes towards Christmas ads
Is Christmas advertising becoming part of the build-up to the big day, asks Keith Glasspoole in Brand Republic.
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Supporting Young Adults: Understanding the Lives of Young Kidney Care Patients
Ipsos conducted an ethnographic study for NHS Kidney Care to understand the world surrounding a young adult with kidney disease, to learn about and see the types of challenges they face in everyday life as a consequence of having a long-term condition.
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Making Christmas payments easier?
A new ad for Barclaycard's contactless payment system could herald a big year for innovative mobile payment technologies, writes Matt Prince and Jamie Robertson in Brand Republic.
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Generation rent still want to buy
Our polls show that the reality of the downturn is biting, but `Generation rent' still want to buy their homes says Ben Marshall on the Shelter blog.
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Mitt's marketing strategy could lose you the brand race
Obama revolutionised marketing in his electoral campaign by using big data and targeted marketing, how can brands learn from this?
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Keeping the Future Sweet - Trends in the Chocolate Industry
Our deck looks at the key trends that are shaping the chocolate industry , highlighting areas where we could apply our expertise around communications and innovation.
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Every day is whisky day
Christmas is a time for giving, and new opportunities exist in the Whisky category to break down problematic barriers.
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Of mascara and make-believe
Jo Lee, Research Manager at Ipsos ASI looks at how make-up brands have to walk a fine line when advertising to avoid falling foul of ASA's guidelines.
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Ipsos appointed to research Scottish referendum question
Ipsos has been appointed by the Electoral Commission to undertake research with voters of the question to be used in the referendum on Scottish independence.