Keeping the Future Sweet - Trends in the Chocolate Industry

Despite the recession, chocolate consumption remains strong in the UK, 9 in 10 Brits eat chocolate and 8 in 10 do so on at least a weekly basis. The challenge for manufacturers lies in increasing consumption occasions among existing users, looking at seasonality and innovation. Increasing health and sustainability concerns will also need to be addressed to meet consumer demand. Our new Trends & Futures deck looks at the key trends that are shaping the chocolate industry , highlighting areas where we could apply our expertise around communications and innovation.