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House prices: what do the public think will happen next?
Financial Statement Blog: Ben Marshall blogs on what our research for Halifax tells us about how good the public are at predicting house price movements.
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Odds on for Disaster
Forecasting is tough and will never be an exact science, however with a disciplined approach, careful planning and the right expertise, the output of a forecasting exercise can deliver accurate results, writes Richard Boyko, Director, Ipsos InnoQuest.
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RAJAR tests new smartphone derived audience analyses, powered by MediaCell
Ipsos MediaCT has been commissioned by RAJAR to extend and expand its Radio Listener Panel for a further year.
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Marketing to women
Rob Alleyne at Ipsos ASI looks at the increasing number of brands choosing to target marketing campaigns specifically at women and highlights that there are a few key factors that need to be considered.
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Europe: It's Back
Simon Atkinson discusses in The Huffington Post whether Europe has ever been an important issue for voters.
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The acceptability of carrots
Jane Eunson and Lorraine Murray on the moral acceptability of using financial incentives to change behaviour.
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Want to know more about tablet users?
The tablet market is niche but growing, 1 in 10 consumers now own a tablet in the UK. With the Ipsos Tablet Panel we can help you understand how these owners are consuming content, and easily recruit them for other engaging research projects.
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`No Mr Bond... I expect you to buy'
Joe Marshall, head of Ipsos InnoQuest writes in Marketing that product placement is a win for new product launches and for James Bond.
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New Trends in shopping
Louise Brice in Brand Republic looks at why being able to spot and ride the wave of a new trend is both very difficult and yet extremely profitable if you get it right.
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The Scottish independence campaign is losing ever more ground
One in four supporters have deserted the nationalist cause in 2012 writes Mark Diffley in the New Statesman.