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Ipsos Update - January 2019
The first Ipsos Update of 2019 highlights recent reports on people’s (mis)perceptions of reality, global security and food. It also features new white papers on trust in media, human curation in an AI world and how technology is disrupting the customer experience.
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Ipsos Research Highlights - December 2018
Welcome to our final review of 2018. Theresa May gets a reprieve but the public don’t like her EU withdrawal deal and we find a group of people less trusted than estate agents and politicians!
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Six in ten think withdrawal deal would be bad for the UK – but public can’t agree on what should happen next
The Ipsos December 2018 Political Monitor reveals most of the public believe withdrawing from the EU on the terms of the government’s deal will be bad for the UK.
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The facts may have changed on Brexit - but people’s minds have not
Reflecting the national vote in the 2016 referendum, voters in Bedford split almost the same way, with 51.8% voting to leave the EU. Two years on, we joined the BBC Radio 4 Today programme to ask local Bedford residents what they have to say on the matter now.
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What the Nike campaign tells us about the risks & rewards of taking a stand
Nike's advertising campaign featuring Colin Kaepernick – a man described by the New York Times as “perhaps the most divisive American athlete of his generation” – is one of the most contentious examples of corporate activism in recent memory. What lessons can corporate communicators draw from the company speaking out on a ‘hot button’ issue, and how does this affect corporate reputation?
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Ipsos Research Highlights - October 2018
Welcome to our review of October. This month saw a further fall in confidence in Theresa May, more concern about Brexit (only 29% think we'll get a deal), and support for more public spending and tax cuts in the Budget.
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Two in three want the government to increase spending on public services
The Ipsos October 2018 Political Monitor shows that two in three want the government to increase spending on public services - but only one in four think it will.
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The public's Brexit predictions
A major new Ipsos survey conducted in partnership with the Policy Institute at King’s College London and UK in a Changing Europe reveals what the public think will happen in the Brexit negotiations, and the impact of leaving the EU on key issues over the following five years.
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The Conservative party is still more disliked than Labour
The Ipsos September 2018 Political Monitor shows that Theresa May's ratings remain low, and the public are split on her departure date.
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'Anti-system' sentiment is still strong around the world
A major new Ipsos survey across 25 countries, reveals that 'anti system' sentiment is still strong around the world, although fewer think their country is in decline compared with 2016.