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Leveraging the social media paradox
When trying to understand social media we need to think critically and be aware of contrary viewpoints, writes Phil Shaw, director, Ipsos ASI.
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The Imperatives for Customer Loyalty 2012
For the fourth year running, The Logic Group has partnered with Ipsos to conduct consumer research with the Great British public to understand the key drivers behind, and manifesting behaviours of, customer loyalty in 2012.
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Standing out from the cr'wow'd
New products come and go at alarming speeds so you need to understand how to optimise the power and attraction of your brands, writes Richard Boyko, director, Ipsos InnoQuest.
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The complexities of the impact of `Bedroom Tax'
Steven Treanor explores the potential impact of Housing Benefit Reform on landlords, families and communities
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Radio at Breakfast
In the newest vodcast John Carroll and Sarah Jenkins talk about how Ipsos' knowledge of people's internal need states can be used to understand people's preferences for specific breakfast radio shows.
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Congratulations to our MRS Awards Finalists
Ipsos is celebrating its five nominations in the Market Research Society (MRS) Awards 2012.
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Call a spade a spade
People rarely expect perfection, says Milorad Ajder, Head of Ipsos's Reputation Centre, but authenticity is corporate gold dust.
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Measuring fuel poverty in Scotland
Chris Martin looks at the recent developments relating to the Fuel Poverty measures
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How People Use Tablets
Two years after the launch of the first tablet Mary Fitzpatrick talks about who is using it and what it gets used for.
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The Scarring of the British Shopper
Research shows that the current turbulent economic times could be significantly altering the mindset of British shoppers, writes Dr Tim Denison of Ipsos Retail Performance.