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The Science of Behaviour Change
The principles and practice of tackling behaviour change challenges in a world that remains unpredictable and changeable.
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Ipsos Veracity Index 2020
Nurses, doctors and engineers are the most trusted professions in the Ipsos Veracity Index 2020, while politicians, government ministers and advertising executives are least trusted. Three quarters of Britons trust care home workers and home delivery drivers.
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British people think that their local councils use evidence more than local MPs in the response to COVID-19
Polling to be released today by Ipsos as part of Evidence Week in Parliament, an annual event that brings together researchers, constituents, and MPs to discuss evidence, asked UK adults how much they believe government ministers, their local MP, and their local council are using evidence in the response to COVID-19.
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Faith in the benefits of vaccines drops across the globe
Faith in vaccines drops but there is rising belief that science has the answers to our health problems according to new Ipsos Global Trends data.
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From unstructured data to intelligence
Exploring the journey of social media data, from tech platforms to research solutions.
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Ipsos Update - November 2020
This month’s round-up of research and analysis from Ipsos around the world presents new papers on our learnings from the pandemic, trust in the media, brands and advertising and automotive quality. Explore our new global survey on happiness, the latest ranking of 50 nations’ international image, and much more.
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Vaccine Hesitancy: Understanding Belief Formation
COVID-19 has put the topic of vaccination centre-stage, with the expedited development of a COVID-19 vaccine viewed by many as the only real solution to the current pandemic – or at least part of it.
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Ipsos Research Highlights - 25 September 2020
In this week's Ipsos Research Highlights include public support of further measures to control the pandemic, a fall in ratings for both the Prime Minister and the Government but Rishi Sunak remains popular.