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Can Award Winning Ads be Effective?
We know that creative quality is a big driver of advertising effectiveness. Here’s how brands can turn their award-winning creative into commercial success.
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Unilever Creators Study, August and September 2023
New research, carried out between August and September 2023 for Unilever, unveils a growing appetite and interest amongst creators in posting more sustainability content. However, creators need help to build their confidence and knowledge of the intertwined ESG space.
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3 takeaways from Ipsos polling for The Rest Is Politics podcast
3 takeaways from an Ipsos poll for The Rest is Politics podcast covering a range of political and social issues.
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Seven in ten Britons think the country is not doing enough to meet its infrastructure needs, prioritising water supply and renewables for investment
People continue to recognise infrastructure’s ‘double dividend’ but see substantial room for improvement according to the latest Ipsos Global Infrastructure Index.
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Friends, Romans, Britons – Rome is still among us!
An Ipsos survey on the TikTok trend that's become a surprising litmus test for couples' relationships - how often do you think about the Roman Empire?
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Dare to be a TikTok MISFIT: How KitKat shaped a cultural moment and championed Brand Success
In early 2023, KitKat Japan unveiled its noteworthy KitKat YOKUBARI DOUBLE ad on TikTok. Masterfully adhering to social media codes while injecting a burst of creative brilliance resulted in an authentic Misfits story.
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Understanding experiences of minority beliefs
Qualitative research for Ofcom looks at experiences of minority beliefs on online communication platforms.
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A Woman's Worth: How better portrayal is good for business
It would seem the women’s movement has been running to stand still. In the first volume of Ipsos and Effie UK's Dynamic Effectiveness reports, we demonstrate the commercial upside for showing a woman’s worth.
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Ipsos Update – September 2023
Barbiecore, artificial intelligence, ESG… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Missed Opportunities in Women's World Cup 2023 Advertising
Ipsos researcher and Fulham FC left back, Tia Foreman, explores the effectiveness of the 2023 Women's World Cup advertising and how brands can make the most of their sponsorship.