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Beyond the bubble - housing and the public
Ben Marshall blogs for Chartered Institute of Housing as they celebrate their centenary year.
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Ipsos Research Highlights - March 2016
Ipsos's research highlights for March 2016 reveals the latest on the EU referendum; we reflect on equality for women; and on pessimism about propspacta for Generation Y.
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Branded Content: Optimising for Brand Impact from Development to Measurement
When it comes to Branded Content we have a key set of principles we follow across the creation, testing, and assessment phases.
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Ipsos Encyclopedia - Big Data
"Big Data" is a very broad term, used often - and for a variety of different purposes.
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Ipsos Encyclopedia - Advertising Tracking Research
Ad Tracking research refers to the concept of evaluating the in-market performance of advertising and the greater definition of 'marketing communications' and any brand touchpoints.
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NRS data uncovers a rise in Britain's middle class
A recent article in the Guardian analysed Ipsos Connect data for the NRS and found a trend for growth in our middle class since the turn of the millennium.
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Polls show Britons can predict the future (sometimes)
In December 2014, we asked Britons to predict what would happen in 2015. How well did they do? asks Hannah Shrimpton in Politics.co.uk.
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Help to buy - its impact on home buyers
The Help to Buy Equity Loan Scheme has made consumer demand more effective, feeding through to an increase in housing supply.
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Ipsos Research Highlights - February 2016
Ipsos's research highlights for February 2016 features our latest survey of industry captains; trust (and lack of) in professions; and the global addiction to smartphones.
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Branded Content: Emperor's New Clothes or the Future of Marketing?
Content is the touchpoint du jour for more and more marketers. In this thought piece Ipsos Connect's Eleanor Thornton-Firkin explores the framework for successful branded content and resonance with people for the content, platform, and brand.