Ipsos Research Highlights - March 2016
Ipsos's research highlights for March 2016 reveals the latest on the EU referendum; we reflect on equality for women; and on pessimism about propspacta for Generation Y.
March sees British politics become about the 23rd June EU referendum and not much else. Concern about the EU has surged – to 20% of voters who say it is one of the biggest problems facing the country.
In 1975, at the last referendum on the issue, only 65% bothered voting. This time turnout is likely to be lower still, which may help the “Brexit” supporters. Even so, 62% of the public currently expect the country will vote to stay IN.
Elsewhere, despite George Osborne’s challenges balancing the books, most voters say they prefer him, rather than Labour, to manage the economy.
This month we also look at who should see your health data in a landmark study for the Wellcome Trust, and at global support for women’s rights to abortion.
For International Women's Day we reflect on why nearly half of women think men have it easier in life: only 8% of women think they have more advantages in life than men. As junior doctors continue industrial action against the government we find their support is holding up. Finally we find pessimism about the future of younger people is at its highest recorded level – some 54% now expect “millennials” to have a worse life than their parents – up from only 12% in 2003.
We also look at how well branded content is working for major advertisers - and much more.
As ever let us know what you think! Ben Page Chief Executive, Ipsos
