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Does the face still fit? Can Celebrity Still Sell in 21st Century Advertising?
This paper looks at how celebrities will lend your brand fame, aid cut through and ideally some of that celebrity aura is transferred to your product or brand, but beware of the potential damage.
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Trends in China's Automotive Component Manufacturing Industry
In this report Ipsos Business Consulting look at the market drivers, manufacturer overviews and intellectual property issues within the Chinese automotive component manufacturing industry.
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The future of streaming content: What role will advertising play?
In his newest Blog MediaCT's Elliot Whitehead talks about streaming services continuing their success stories and how advertisers have gotten involved.
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Ipsos Research Highlights - October 2014
Download the latest monthly research highlights and findings from Ipsos on business, politics, the economy, marketing, communications and society.
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Half of financial consumers likely to consider switching main provider if they have ethical concerns
Research by Ipsos for EIRIS shows responsible and ethical finance to be a key concern to consumers when choosing a financial supplier.
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What are people eating? 10 Food Trends of 2014
Ipsos rounds up the 10 most important trends to impact food and consumer behaviour.
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Watching the `blinking light'
Ben Marshall analyses the evolution of our seasonal house price sentiment tracker survey for the Halifax and its seasonally-themed infographic.
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Casual fling or committed relationship?
In this Bite Sized Thought Piece Ipsos MediaCT looks at the hot topic of readership engagement, its chequered history in the UK and across the globe, and introduces the first media engagement metric to be incorporated into a currency.
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Seven out of ten travellers want to enrich their understanding of the world and have unique experiences
The world's largest traveller and accommodation survey, conducted by Ipsos, on behalf of TripAdvisor(TM), examined motivations behind travellers' holiday choices, traveller emotions at various stages of the holiday and the post-trip impact of travel.
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Communication in the connected age
In this paper Ipsos ASI gives our point of view on why we believe simplicity is essential to brand success in the connected age, and why brands that have simplicity of purpose and communications will be the ones that succeed.