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Navigating the increasingly fragmented world of emerging channels and shoppable touchpoints
This paper explores some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.
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Half of the public think Britain is heading in wrong direction
Half of Britons think the country is heading in the wrong direction - the highest proportion since the start of the year.
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Public support majority of net zero policies … unless there is a personal cost
New research by Climate Engagement Partnership, a collaboration between Ipsos and the Centre for Climate Change and Social Transformations.
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Transforming the Insight Function
The first paper in our “Future of Insights” series, presenting new thinking about how the insight function is changing and how to elevate its impact.
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Spending back sustainably
New research by Ipsos for Nationwide Building Society's Consumer Insights Panel highlights the barriers and facilitators of more sustainable consumption for the UK.
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Doctors become the world’s most trusted profession
The new Ipsos Global Trustworthiness Index reveals that in 2021, doctors are considered the world’s most trustworthy profession.
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World Mental Health Day 2021
Our 30-country survey finds a large majority think their mental health and physical health are equally important, but they do not see this reflected in their country’s healthcare services.
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Fewer Britons expect Britain’s economy and society to have changed a year from now as a result of the pandemic
Expectations for the country and individual behaviours after the pandemic remain largely the same but fewer expect the economy and British society to be impacted by the pandemic
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The public’s expectations for levelling up
At the end of July, we asked the UK general public whether the levelling up agenda will have a significant impact on their local area and only 14% agreed. With such a low baseline surely the only direction for levelling up is, err, up?
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Conservatives hit six-year low for being seen as a party ‘concerned about people in real need’
Just 17% of Britons think the Conservatives are 'concerned about people in real need in Britain'.