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Blog: What do the focus groups make of Jeremy Corbyn?
Suzanne Hall, research director at Ipsos writes for the New Statesman about two focus groups with voters in Croydon on the day of Jeremy Corbyn's inaugural party conference speech.
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Plus ça change, plus c'est la même chose...
Andrew Green, Global Head of Audience Measurement for Ipsos Connect, asks whether digital views are a more precise measure for ads than traditional forms of audience.
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Ipsos Research Highlights - September 2015
Ipsos's research highlights for September includes our latest Tech Tracker, Britons' increasing concern about immigration, and how other people are much better behaved than we think they are.
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Looking backwards and forwards
Mark Diffley of Ipsos Scotland reflects on the Scottish Independence referendum one year on for Public Affairs News
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Primary Consumer Sentiment Index up for first time since June
According to the latest figures from the Thomson Reuters/ Ipsos Primary Consumer Sentiment Index (PCSI) consumer confidence appears to have rebounded after a two month decline
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The road to representivity
The rise of social media has profound consequences for those that research society to understand how it works. This paper is about trying to research social media in ways that both represent social media users, and also possibly wider society.
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Unlocking the value of social media – a review of research ethics
The Wisdom of the Crowd project involves a number of primary research activities, public case studies and presentations
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The Attention Deficit: More Screens, More Content, and How Brands Can Connect
The competition to be heard has never been greater. People have access to more content, at more speed and across more devices than ever before. In this thought piece Ipsos Connect's Adam Sheridan discusses the importance of adopting a screen sensitive approach when communicating a brand message to consumers.
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Ipsos Connect Tech Tracker Q3 2015
Ipsos Connect's Tech Tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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A to-do List for the next Labour leader
Ahead of our panel of former Labour voters on BBC's Newsnight tonight, Gideon Skinner writes for The New Statesman's Staggers politics blog about what the next Labour leader needs to do to win back former voters in 2020.