The Attention Deficit: More Screens, More Content, and How Brands Can Connect
The competition to be heard has never been greater. People have access to more content, at more speed and across more devices than ever before. In this thought piece Ipsos Connect's Adam Sheridan discusses the importance of adopting a screen sensitive approach when communicating a brand message to consumers.
The competition to be heard has never been greater. People have access to more content, at more speed and across more devices than ever before. How can brands ensure that they communicate their message clearly across large number of screens?
This paper will investigate:
- Why a screen sensitive strategy is important when communicating a brand message
- What the four tactical pillars of a screen sensitive strategy are
- How data can help you implement a successful screen sensitive approach
