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Ipsos Update - December 2020
The final edition of Ipsos Update of 2020 includes research and analysis on key topics including health, sustainability, gender equality and retail. We also look at public opinion on international security and the reputation of different countries around the world.
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Pension Wise service evaluation: research with 2019/20 customers
This report presents the findings from a survey conducted by Ipsos on behalf of Pension Wise.
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Vulnerable Customers – What happens when the money runs out?
In this new paper, our financial services and social intelligence experts explain the type of knowledge and research necessary to fully understand and anticipate the needs of newly vulnerable financial services customers, and how search engine data can support that.
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Housing ‘wish lists’ shift post lockdown
New study by Ipsos for St. Modwen finds different generational experiences of lockdown at home, and different needs and wants from property.
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CX Voices 2020
A ‘state of the nation’ from CX professionals covering the effects of COVID-19 on the industry and perspectives for CX in 2021.
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When difference doesn’t mean different: Understanding cultural bias
Running global Customer Experience studies provides both better value for money than individual country studies and a degree of standardisation across markets. However, their validity remains at risk from an age-old research problem: cultural bias.