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The Ipsos Almanac 2014
The Ipsos Almanac is our review of life, society and business in Britain in 2014.
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What do the World Cup and Scottish Referendum have in common?
Oliver Sweet, head of Ethnography, watched behavioural economics intervention in action during two of the major events of 2014.
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Sainsbury's Christmas ad 'not offensive' says facial coding study
Despite complaints to ASA, facial coding data from Ipsos ASI shows no sign that the Sainsbury's ad is provoking high levels of ‘disgust’.
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Ipsos announces the death of Jean Marc Lech, Ipsos Co-President
It is with deep sadness that we announce the death of Jean-Marc Lech, Ipsos Co-President, this morning in Paris.
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The Motivational Manager
How to motivate people in their jobs and in their lives has been a conundrum in our society for centuries – even Aristotle grappled with this during his lifetime. So how do companies motivate people in their jobs in the 21st century?
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Monty beats the bear in battle of John Lewis ads
Facial coding research from Ipsos ASI shows John Lewis' 2014 Christmas ad is more compelling than the retailer's 2013 effort.
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Making Real Time The Right Time
This paper looks at the importance of both real time and right time marketing - connecting with consumers in the moments that matter, and how research provides the opportunity for better creative and innovation.
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Britain's banks are starting to mend their reputations
Chris O'Brien looks at personal finance journalists' rising expectations for the retail banking sector.
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Trends in China's Automotive Component Manufacturing Industry
In this report Ipsos Business Consulting look at the market drivers, manufacturer overviews and intellectual property issues within the Chinese automotive component manufacturing industry.
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How 'important' is housing?
Housing has dropped out of the top 10 issues facing Britain according to our latest index. Ben Marshall explores the potential reasons in his latest blog for the Chartered Institute of Housing.