Search
-
We can build it, but will they come? "Mobilising" your customers
In their latest blog, Fiona Moss and David Shaw make a call for really understanding what your customers want before rolling out a mobile customer engagement strategy.
-
Engaging the public in decisions about helping vulnerable energy consumers
In 2013, Ofgem asked Ipsos to use the Consumer First Panel to undertake deliberative research to explore in detail consumer views about vulnerability and the non financial support that vulnerable customers may need from energy companies.
-
How to improve financial media relations in 2014
Alex Moss says our annual survey of personal finance journalists has uncovered some recent pain points which financial media relations teams should be trying to improve upon for 2014.
-
Redefining Luxury - Trends in the Luxury Industry
This research report looks at the changing definition of luxury, the new luxury consumers, the rise of online shopping among luxury consumers and two key trends shaping the luxury world: personalisation and emotional experiences.
-
Customer Service: Fluid in Character but Consistent in Importance
Customer service has been seen consistently as an important factor to both consumers and opinion-leaders when making their judgements and decisions about companies in the UK Financial Services industry, writes Alex Moss.
-
Satisfaction with Banking Customer Service
An Ipsos survey for Chameleon PR has found that the top three points for improving customer service in GB are enabling customers to bank when and how they want (49%), friendly and knowledgeable staff (45%) and easy access to the branch (39%).
-
The challenges of rolling out a mobile offering in the retail sector
Fiona Moss blogs on our research for The Logic Group and looks at some of the challenges facing retailers wishing to engage with their customers using mobile technology.
-
Google eTowns Canada Methodology
A description of the methodology behind selecting the winner of Google eTowns in Canada
-
The Mobile Consumer Survey Report
Download our report for The Logic Group highlighting key findings on consumers and their use of mobiles, focussing on the new ways that consumers are choosing to engage with brands across many channels.
-
House prices: up, up, up?
Barely a day goes by without the publication of new statistics showing house price rises, increases in mortgage approvals or estate agents taking on new staff writes Ben Marshall.