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Brand Loyalty
Sarah Phillips of Ipsos Health writes in Pharmaceutical Market Europe that, while doctors cannot be rewarded for prescribing a particular drug, there is still a lot marketers can do to promote decision makers’ engagement with a product.
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Why I'm glad that I'm not immune to the charms of advertising
Tara Beard-Knowland says that advertising plays a crucial role in pumping money into the economy by creating desire.
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Ipsos appoints senior team for new combined business in the UK
Ipsos today announced the appointment of its new client facing senior leadership team in the UK.
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Ethics in business - Attitudes of the British public
Six in ten (58%) people believe business behaves ethically, a third do not.
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A power that can be felt
Understanding emotional response to advertising is a goal pursued by advertisers, agencies and research agencies alike writes Keith Glasspoole of Ipsos ASI in Campaign magazine
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Autumn Statement: The Chancellor Needs to Pull Off an Impossible Trick
Bobby Duffy writes in the Huffington Post UK that George Osborne needs to pull off an impossible trick in his Autumn Statement today.
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A white or a blue Christmas?
This year, only one in five shoppers are leaving their Christmas shopping until December, write Neil Valentine and Jennifer Fisher of Ipsos Marketing in Brand Republic.
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Britain sees largest drop in economic confidence among major European economies
Just 11% of Britons describe Britain's current economic situation as good, a decline of 6 percentage points on the previous month according to Ipsos' Global @dvisor survey conducted in 24 countries.
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Customer Loyalty in 2011
When it comes to customer loyalty schemes, marketers are starting from a position of strength, writes Simon Atkinson in Brand Republic.
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Too much of a good thing
Tara Beard-Knowland writing in Campaign Magazine analyses how the frequency of John Lewis Christmas ad appearing on our TV screens could lead to too much of a good thing.