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The Pitfalls (and Payoffs?) of Price
Tara Beard-Knowland of Ipsos ASI argues in Campaign Magazine that retailers over-reliant on the lowest price can undermine their brand and that an underlying strategy is needed.
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Olympic Games beneficial to Captains of Industry
A quarter of Captains of Industry (25%) think the Olympic Games will benefit their business, with less than one in ten (8%) saying the Games will have a detrimental effect.
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The world of media research in 2012
The latest innovation in Media research enables us to obtain a clear picture of the true behaviour of today's listeners, consumers, readers and others.
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What does it mean to be British?
The public can see how Britain has changed in sixty years, but we seem less sure about what it means to be British in the present
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British Future: 'State of the Nation' Poll
Findings from this survey of adults in Great Britain, conducted by Ipsos on behalf of new think-tank British Future, offer insights into the public's hopes and fears for 2012 and their attitudes to issues of identity, integration and migration.
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UK business leaders pessimistic on economy
The majority of top British business leaders are pessimistic about the future of the country's economy, according to Ipsos's Captains of Industry survey.
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Eurozone biggest issue facing Britain say UK's business leaders
The Eurozone is the biggest issue facing Britain today according to the 2011 Captains of Industry Survey carried out by Ipsos.
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Learning from our failures
New product launches often fail and it can sometimes be difficult identifying why, writes Doug Findlay, director at Ipsos Marketing in Brand Republic.
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Britain ends the year as one of the most economically pessimistic nations
Just one in ten Britons (9%) expect their local economy to improve in the next six months, half the level seen in America.
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North Poll: Do kids believe in Father Christmas?
A Christmas poll by Ipsos has found that 83% of parents with a child aged 3 to 6 years old - but only 8% with a child aged 11 to 15 - say their child believes in Father Christmas.