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Redefining Gender - the Changing Role of Women at work, home and as consumers
This piece of work provides an overview of the changes in women's role in the workplace and within the home, highlighting existing challenges and what is being done to close the gender gap. The report also includes a section on marketing and digital, looking at what brands need to do to successfully target today's woman.
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Forging a New Frontier - Trends in Financial Services
This report focuses on personal finance, looking at the growth of the sector in BRIC markets, changing attitudes towards debt, rise of P2P lending, the impact of the latest tech innovations on banking and how financial services providers can regain consumers' trust in the West.
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Driving to the Future: Trends in the Automotive Industry
This report shows how consumer purchase decision and driving experience is changing and what that means for auto manufacturers.
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Readership Measurement in the Digital Age
An Ipsos MediaCT White Paper looking at the global history of measuring Newspaper Readership. Authours: Andrew Green and Kirsten Riolo.
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The world's top cities - the view on the ground
Ipsos's "Top Cities" survey finds New York, London and Paris as clear winners when people around the globe were asked their views on the world's best cities.
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Ipsos MediaCT Tech Tracker
Ipsos MediaCT's Tech tracker is a quarterly, GB nationally representative research survey which measures the emerging trends and developments in technology.
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Change is the law of life: Innovations in the Banking Industry
In her debut Financial Statement blog, Nike Amthor analyses how technology has transformed the banking industry and the way how customers bank in 2013
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Turning the corner? Britons feeling better about the economy
The latest Ipsos Consumer Confidence Index powered by Ipsos Global @dvisor provides further evidence that British consumers are becoming more optimistic about the state of the UK economy.
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The Forgotten Digital Generation
MediaCT investigates the group of the population that is digitally disengaged, how they cope with today's digital world and what brand can do to help them connect.
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How Deutsche Bahn turned its reputation on its head
Companies spend millions on trying to stand out from the crowd and build trust - but Ipsos's Milorad Ajder says the power of the individual is what really makes the difference.