How Deutsche Bahn turned its reputation on its head

When packaging works well, it goes unnoticed. However, all too often, pack design doesn't consider the needs of those with physical or sensory challenges.

From after-work socials to alcohol-free nights out, drinking occasions in the UK and France are evolving. At the same time, the demand for low/no alcohol options is accelerating, but with different preferences and gaps on each side of the Channel.

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