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Economist/Ipsos Issues Index December 2011
Concern about unemployment continues to rise though general economic concerns remain at the forefront in our December Issues Index for The Economist
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A look ahead to the first votes in the US GOP primary
With the first votes to be cast in the GOP primary race less than a month away, Sir Robert Worcester takes a look at the standing of all the candidates.
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Brand Loyalty
Sarah Phillips of Ipsos Health writes in Pharmaceutical Market Europe that, while doctors cannot be rewarded for prescribing a particular drug, there is still a lot marketers can do to promote decision makers’ engagement with a product.
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The 'lost decade' of retrenchment
Ben Page, Chief Executive of Ipsos, says facing year after year of cuts to local government means that we are not going to be out of the woods by the next election.
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Why I'm glad that I'm not immune to the charms of advertising
Tara Beard-Knowland says that advertising plays a crucial role in pumping money into the economy by creating desire.
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Ipsos appoints senior team for new combined business in the UK
Ipsos today announced the appointment of its new client facing senior leadership team in the UK.
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Ethics in business - Attitudes of the British public
Six in ten (58%) people believe business behaves ethically, a third do not.
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Ipsos end of year research 2011
Only 23% of Britons say that their children will have a higher quality of life than they have, while 35% think it will be lower, says new research we have carried out ahead of our 2011 End of Year event.
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Autumn Statement: The Chancellor Needs to Pull Off an Impossible Trick
Bobby Duffy writes in the Huffington Post UK that George Osborne needs to pull off an impossible trick in his Autumn Statement today.
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Britain sees largest drop in economic confidence among major European economies
Just 11% of Britons describe Britain's current economic situation as good, a decline of 6 percentage points on the previous month according to Ipsos' Global @dvisor survey conducted in 24 countries.