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How Deutsche Bahn turned its reputation on its head
Companies spend millions on trying to stand out from the crowd and build trust - but Ipsos's Milorad Ajder says the power of the individual is what really makes the difference.
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Britain's top business journalists feel the economic tide is turning
For the first time since the financial crisis, our Business and Financial Journalist survey shows that over half of Britain’s top journalists say they expect the economy to improve over the next twelve months.
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New world success looks much like old world success
John Hallward discusses how he feels brand success is still about stirring emotions in people.
In this new world where change is the only constant, we have the perfect storm with changes in:
Brand Management
Advertising
Much of the change in this new world is beyond our control. But, brand success does still lie in the hands of brand owners. Brand success is still about stirring emotions in people, and not about the executional means to reach them. -
Uniting the City States of Radio
Radio expert Andy Haylett from Ipsos MediaCT presents the highlights from the latest RAJAR release.
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Green shoots? Britain out of the relegation zone
The latest Ipsos Consumer Confidence Index finds British consumers feeling a little better about the state of the economy than they did 12 months ago.
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4 in 10 Britons think the Internet is a threat to knowledge
As part of a major new exhibition about the future of manufacturing, the Design Museum has carried out a survey with Ipsos which reveals that 6%, or one in 17 people in the UK, have an interest in owning a 3D printer.
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The Evolution of Social Media
MediaCT investigates the evolution of Social Media and how it has been both influenced and influencer in today's environment.
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Ipsos Global @dvisor: Corporate Responsibility
Four in ten (37%) employees in 24 countries indicate it is `very important' for their own employers to be `responsible to society and the environment'.
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Ipsos ASI Creates a `Smart' New Research App to Measure Brand Touchpoints in Real-Time
With the launch of Brand Shout, Ipsos ASI is putting brand research right into the hands of consumers.
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Ipsos MediaCT Tech Tracker
Ipsos MediaCT Tech tracker is a quarterly, GB nationally representative survey which measures the emerging trends and developments in technology.