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SNP Conference: Ipsos Scotland Briefing Pack
As the SNP gathers for its first conference s a majority government, Ipsos looks at the rise in support for the party in recent times and considers key challenges for the future
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Benefits of corporate reputation still not understood in too many businesses
The latest Reputation Council report from Ipsos reveals less than half of Europe's most senior communicators have 'hard-wired' reputation into business managment.
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Who makes the brand choice in your house - the chicken or the egg?
Do we shape our children's future brand choices or do they help to shape ours, asks Laura Furniss in Brand Republic magazine.
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Reputation Council Insight & Ideas Report October 2011
This report explores the challenges of managing reputation in the age of austerity, further discussion of the case for reputation management in terms of the benefits and barriers, and looks from an internal perspective at the purpose and authenticity of company values.
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Blinking red light and cute little buzz, where has my BlackBerry friend gone?
Louise Brice of Ipsos ASI tells MediaWeek that according to our latest TechTracker, nearly 1 in 4 adults have had to go cold turkey during the BlackBerry outage.
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Ipsos announces the successful completion of the acquisition of Synovate
Ipsos, the parent company of Ipsos, announced yesterday that it successfully completed the acquisition of the Synovate business to become the third largest global market research company.
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The issues facing media research
John Carroll, Ipsos MediaCT Senior Director and Chair of the Media Research Group (MRG) on the issues facing media research and why the research industry needs to experiment to achieve change.
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Forecasting - the Asian Way
Sarah Phillips of Ipsos Health reports from the Ephmra 2011 conference in Shanghai, China for the Huffington Post UK.
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The customer comes first
Chris O'Brien reports on the changing outlook of Britain's financial journalists
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Why brands need a social media reality check
Tara Beard-Knowland of Ipsos ASI writes for Campaign Magazine on the theories about the potentially exponential power of social media - and the reality check needed by brands and advertisers